Wizards vs Aliens App Available Exclusively For iPad as Hit
TV Show Makes Its U.S. Premiere on Hub Network on Saturday, June 1
FremantleMedia Kids & Family Entertainment and Magic
Ruby, the leading provider of technology and apps for the second screen, today
announced the upcoming launch of Wizards vs Aliens on Hub Network will be
supported by a first-of-its-kind second screen app available exclusively on
iPad. Marking the first dedicated second
screen experience for a kids’ TV show in the U.S., the Wizards vs Aliens app is
available now on the App Store, two days prior to the show premiere on Hub
Network on June 1, 2013.
The app offers a comprehensive and robust Wizards vs Aliens
experience, providing content above and beyond what can be experienced in the
broadcast TV universe. Consumers will
have an opportunity to sync the app with actual episodes of the show, providing
immersive content to enhance their viewing experience. As viewers progress through the series and
continue using the sync feature, they will unlock additional content relevant
to each episode and the progression of the storyline.
Fans of the show will also become further engaged in the
storyline with interactive polls, alien-inspired quizzes and collectible
character sets. In addition, exclusive
on-set and character photos will draw fans into the creative process behind the
making of the show.
As fans continue to engage with and explore the app, they
can unlock special rewards for their efforts. Should they want to encourage
others to recognize their show knowledge and fan status, a special “Wish List”
can be e-mailed to parents that will allow them to highlight all the great
Wizards vs Aliens products they hope to receive such as T-shirts, hats,
puzzles, and more.
The Wizards vs Aliens app, created by Magic Ruby, also
offers a unique educational experience, engaging kids in factual science-based
content. Kids have an opportunity to
further explore the science inspired geology and geography featured in the
spellbinding adventures from the Wizards vs Aliens TV show.
“FremantleMedia has been a pioneer in the second screen
experience for some of the biggest entertainment shows in the world, such as
American Idol and The X Factor, in turn making them two of the most socially
relevant shows,” said Nicholas Dale, Senior Manager of Interactive and Mobile,
FremantleMedia. “With today’s youth
utilizing mobile technology at an increasing rate, we’re thrilled to now be the
leader in bringing a second screen experience to the kids’ market.”
Created by Russell T Davies and Phil Ford – the creative force behind Doctor Who, Torchwood and The Sarah Jane Adventures, Wizards vs Aliens follows the adventures of two 16-year old schoolboys, Tom and Benny, who battle to save Earth from the Nekross, an alien race. While Tom lives a seemingly ordinary life with his dad and grandmother, he hides a deep secret: his family members are wizards. So when the Nekross arrive to attempt to steal all the magic from Earth, they haven’t expected resistance from Tom and his friend, science super-brain Benny. Together they form an extraordinary alliance using Tom’s magic and Benny’s science to battle the Nekross and save Earth.
The wildly popular series originally debuted in the U.K.
where it was the number one show in its time slot amongst all channels for
children 6-12 and children 10-15. Wizards vs Aliens will make its U.S. debut on
Hub Network with a two-part episode Saturday, June 1, 7:00 p.m. and 7:30 p.m.
ET. New episodes will air weekly Saturdays at 7:30 p.m. ET.
The Wizards vs Aliens app is available for free from the App
Store on iPad or at www.AppStore.com/WizardsvsAliens.
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