Inspired by Nickelodeon’s Hit
TV Series
and the Global Video Game
Sensation
New Line of
Figures, Plush and Novelty to Launch 2014
McFarlane Toys
announced it is creating a line of Ubisoft® Rabbids® action-figures, plush and
novelty toys based on the successful Rabbids video game franchise and Rabbids
Invasion, the new 26-episode CG animated television series, which debuted
in August and became a hit on Nickelodeon. The extensive toy line will start
hitting retailers in spring 2014.
McFarlane Toys will
produce a full product line inspired by the hilarious, impulsive and pop-culture
loving Rabbids. Products will include figures, customizable figures, plush,
collectible figures and accessories in a variation of sizes and materials, as
well as novelty toys with electronic light and sound features. The suggested
retail prices will range from $3.99 and up.
Created in 2006, the
wacky, mischievous Rabbids have become a global sensation with more than 14
million video games sold worldwide and hundreds of licensed products that
feature the Rabbids characters. Viral videos starring the Rabbids have
attracted more than 71 million views on YouTube. The Rabbids phenomenon currently
extends across multiple genres including parodies, videos, illustrations and
consumer products. Ubisoft Motion Pictures has collaborated with Nickelodeon to
produce the new hit television series Rabbids Invasion based on the
Rabbids franchise. McFarlane will capture the Rabbids humor and hijinks from the
TV show with figurines based on specific characters from the series.
McFarlane Toys’ Founder
and CEO Todd McFarlane is working directly with creative teams from Ubisoft’s
studios to capture fan-favorite and key iconic moments from the Rabbids history in order to bring
to life the storytelling that McFarlane Toys is best known for with its fans.
“As
an artist, I’m always looking for creative inspiration and I’m a big fan of
humor, especially the irreverent and unpredictable humor theme that runs
throughout the Rabbids franchise,” said Todd McFarlane. “I have completely been
immersed in the Rabbids universe and it has allowed my and my company’s,
creative juices to run wild. We have been putting the full range of all my
company’s talents toward creating some of the funniest and unique products
McFarlane Toys has ever produced.”
"The Rabbids have
invaded the world and wreaked havoc through absurd and hilarious storylines,”
said Tony Key, senior vice president of marketing and sales, Ubisoft. “We know
Todd will bring the crazy and unique personalities to life in the products for
consumers to enjoy.”
This
exciting new line of merchandise from McFarlane Toys will be geared toward the
youth to young adult market, both male and female, and will hit North America
stores nationwide spring 2014. McFarlane Toys,
well-known for its enormously successful action figure collaborations with
blockbuster entertainment and pop-culture properties, is developing one of its
largest licensing programs ever around the Rabbids Invasion television
show franchise.
As for the furry
creatures themselves, they had one thing to say about the news:
“Bwaaaah!”
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