Archaia & Panelfly Create Immersive Experience For Immortals

Archaia Entertainment and Panelfly, a leader in creating SuperMedia fan experiences, announces the launch of a new cross-platform, multi-media fan experience built around Archaia’s acclaimed prequel anthology, and alongside the theatrical release of Relativity Media’s feature film, IMMORTALS on November 11, 2011. IMMORTALS – Gods and Heroes HD, a new application available initially on Apple’s iPad and iPhone unlocks access to a variety of exclusive Immortals content.

“We are very excited to launch the Immortals Gods and Heroes iPad app with Panelfly ,” said PJ Bickett, CEO of Archaia Entertainment. “In creating the graphic anthology, we wanted to build something unique to compliment the theatrical release, something that would stand head-and-shoulders above traditional graphic novel tie-ins. Working with Panelfly, we have created something extraordinary and immersive that complements the reading experience while supplementing the film itself. We are excited to expand the reach of our content beyond books and film, to delight fans with this new and immersive entry into the Immortals universe.”

The Immortals - Gods and Heroes Fan Experience Includes:

- Access to the complete Graphic Novel

- Ten Prequel Stories setting the stage for the film

- Exclusive Art from an A-list of celebrated comic creators, includng Ben Templesmith, Scott Hampton, Trevor Hairsine, Jock, Dennis Caler, Kevin Colden, Patrick Scherberger, Phil Hester, Steve Ellis, and Rafael Kayanan, one of the principle conceptual designers on the film itself.

- Peel Back Functionality that reveals each stage of art in the creative process

- Contextual Multimedia and video Intergration

- Social Integration and News Feeds for live social commentary

- Ongoing feature updates and new content releases

“Together with Archaia Entertainment, we’re creating a diverse hub of content to deliver a dynamic, fun and truly interactive experience that includes an unprecedented level of engagement for fans” said Ed Lang, CEO of Panelfly. “This experience will continue to live long after the film and act as fan’s digital playground for all things IMMORTALS far into the future. Our team has worked closely with Archaia to develop something truly special. Our passion for delivering immersive fan experiences at home, or on the go continues to grow with this launch, and we look forward to building success together.”

The Gods and Heroes app can be downloaded for free from the iTunes Store on 11/11/11. Archaia and Panelfly will be kicking off the release with a speacial social media camapign and fan engagement contest today. Fans can go to http://www.facebook.com/ImmortalsGraphicNovel for more details.

Fruit Ninja: Puss in Boots Coming To iPhone & iPad October 20th

Halfbrick announced it has joined forces with DreamWorks Animation SKG, Inc and THQ to combine the chart-topping Fruit Ninja iOS app with the upcoming DreamWorks Animation motion picture "Puss in Boots" in theatres October 28, to create Fruit Ninja: Puss in Boots. Adding Spanish and fairytale themes from the film to the core Fruit Ninja gameplay, Fruit Ninja: Puss in Boots features new modes and unlockable weapons and backgrounds. Fruit Ninja: Puss in Boots will be available on October 20 for $.99 for iPhone and $1.99 for iPad (HD).

"The fun and adventure of the Puss in Boots world lends itself perfectly to the core gameplay of Fruit Ninja," said Phil Larsen, chief marketing officer at Halfbrick. "We wanted to create something new and different for our fans while keeping the magic of Fruit Ninja intact, and we think Bandito Mode will keep even the most practiced players on their toes. It's totally rad!"

"This is a unique opportunity to combine one of the most popular animated cats of all time with one of the most popular games of all time," said Chris Hewish, head of global interactive for DreamWorks Animation, "and it highlights our commitment to working with the best talent in the world. I'm extremely pleased with how Halfbrick and THQ combined the authenticity of swordplay and the fun of fruit slashing."

Fruit Ninja: Puss in Boots features two new modes (Desperado and Bandito) and The Stash, filled with unlockable wallpapers and blades. A fresh take on Fruit Ninja's Classic Mode, Desperado Mode features new Magic Beans and enhanced waves and scoring. Developed exclusively for Fruit Ninja: Puss in Boots, Bandito Mode is a four-tiered challenge adventure where players must work through a number of increasingly difficult and varied slicing games. New "Puss in Boots" themed unlockable items available at The Stash include the Cat Cantina arena, the Firework blade and the Cat's Claw!

To check out the official Fruit Ninja: Puss in Boots trailer, visit: http://www.youtube.com/watch?v=YG6Zd_htZv0