Push #ComicsForward
It’s Keith Giffen’s fault. I keep telling people that he
talked me into it in a dive bar on L.A.’s west side. But the truth is that I
started this company out of the spare bedroom in my apartment because I
couldn’t believe the guy that created Rocket Raccoon thought I could do it.
Maybe we could bring something to comics that hadn’t been there before?
I’ve loved comics since 1976. I never thought I’d publish
them. Sure, I'd worked with giants of the field, including Barry Windsor-Smith,
Howard Chaykin, Jim Starlin, Walter Simonson, and others too numerous to
mention, when I was a young marketing turk at Malibu Comics 20 years ago. But
me, publish comic books? You’re crazy.
So it’s 10 years later now. Comics publishers don’t often
make it that far, do they? We should do a victory lap right now.
But who wants to look backward when there’s so much more
cool stuff around the bend?
Let’s talk about the future.
Have you ever had a friend that shared a lot of your
interests, but they didn’t read comics? You gave them Watchmen, you gave them
Y: The Last Man, you gave them X-Men. But nothing stuck. They liked the idea of
comics, but there wasn’t a comic book that felt like it was made for them…
Let’s go make that comic book for them. Together. As fans,
as creators, as retailers, as the press, as publishers. All of us. Let’s talk
about how we can all Push #ComicsForward. Because comic books should be for
everyone.
We know where we’ve been—our favorite eras, our favorite
characters, our favorite runs. We already know all of that. I’ve got a garage
full of Silver, Bronze, Copper, and Modern Age comics and I love them.
But the medium of comics has never been more on the
forefront of driving pop culture and as fans of this art form, we have a rare
opportunity to take that interest to the next level and embrace an entire
generation of potential fans who don’t read comics right now.
We can make a new Golden Age.
At BOOM!, we’ve carefully selected new projects in 2015 that
we believe will help Push #ComicsForward. These projects will take on risky
subject matter, introduce new characters from diverse backgrounds, and debut a
swath of new creative voices to the industry.
Just in the first few months of 2015, we’ve launched a
gaming-inspired humor comic in Munchkin, two projects that tackle the complex
climate in the Middle East with Burning Fields and The Realist, five series
with unique female leads (Curb Stomp, HaloGen, Cluster, Help Us! Great Warrior,
and Giant Days), a period crime project (Hit: 1957), and an original graphic
novel about the cutest crabs to ever start a revolution (The March of the
Crabs). And we’ve only just begun. But this movement isn’t just about BOOM!,
it’s about all of us. We’ll be devoting a ton of our time and energy in 2015 to
work with the press, conventions, and social media channels to keep the
conversation going.
If you know me, you know I’m the “Challenge Accepted!” guy.
If there’s a problem that hasn’t been solved or a project that seems
insurmountable, I’m the first one to jump in. This is a big challenge, but I
want you to join me in taking it on.
No one thought comics targeted at All Ages was viable until
KaBOOM!. Now it's the norm. No one thought an all-female cast of characters
with an all-female creative team had a shot in the Direct Market—until
Lumberjanes. And who would have guessed that an oversized limited series like
Memetic, starring a hearing-impaired, gay college student and a blind,
African-American general about a meme-induced apocalypse, would garner rave
reviews? We did.
If you believe comics are great just the way they are, this
isn’t for you. If you think superheroes are the only kinds of stories worth
telling in comics, this isn’t for you. But if you want to see everyone reading
comics—your aunt, your co-workers, your niece, your boyfriend, that kid down
the street—let’s Push #ComicsForward in 2015.
Together.
ROSS RICHIE
Founder & CEO
BOOM! Studios
No comments:
Post a Comment